Erea López Sineiro

UX & Digital Design Specialist

Vigo, ES.

About

Highly innovative UX/UI and Digital Design Specialist with 3 years of experience in user-centered projects across social and paid media, and web platforms. Expert in leveraging AI tools to optimize workflows and create visually compelling assets, driving measurable results and enhancing user experiences for diverse clients in finance, pharma, retail, and public sectors.

Work

ELOGIA (BY VIKO)

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UX & Creative Design Specialist (Hybrid)

Vigo, Spain, Spain

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Summary

Led comprehensive UX/UI design and creative asset development initiatives for finance and pharma clients, significantly driving revenue growth and conversion objectives.

Highlights

Spearheaded UX/UI design in Figma, encompassing information architecture, wireframes, interactive prototypes, and visual layouts for finance and pharma sectors, driving a 22% increase in upsell revenue for a key banking project.

Produced diverse digital assets for social media, paid media campaigns, newsletters, and static, video, and animated formats across finance, pharma, retail, food, and education projects, aligning with digital trends and conversion objectives.

Authored comprehensive style guides and brand manuals, ensuring consistent visual identity and brand integrity across all digital and print touchpoints.

Managed and updated content within WordPress CMS, optimizing for user experience and maintaining website currency.

Integrated advanced AI tools, including Midjourney, ChatGPT, ElevenLabs, and Freepik, to significantly accelerate ideation, content generation, and production workflows.

CORRE, LOLA, CORRE

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Graphic Designer (On-site)

Vigo, Spain, Spain

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Summary

Implemented generative AI tools to enhance graphic design processes and created diverse visual materials for public-sector clients and marketing campaigns.

Highlights

Pioneered the integration and standardization of generative AI tools (Midjourney, ChatGPT) into graphic design processes, substantially enhancing team efficiency and creative output.

Developed compelling graphic assets for social media campaigns, comprehensive branding projects, print materials, and promotional events, driving brand engagement.

Produced high-impact visual materials for prominent public-sector clients, including Xunta de Galicia, Diputación de Pontevedra, and Universidade de Vigo, aligning with specific communication goals.

Created a wide range of digital and print collateral, including posters, banners, and newsletters, directly supporting and achieving marketing objectives.

Collaborated cross-functionally with marketing teams to guarantee visual consistency and optimize communication effectiveness across all campaigns.

Education

AULA D - DESIGN SCHOOL

Vigo, Spain, Spain
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Higher Technician Diploma Graphic Design Grade: 9.5

Courses

Thesis [Grade: 9,5] - Led concept development, asset production, and presentation for a local client's branding and campaign initiative.

UNIVERSIDAD DE VIGO

Pontevedra, Spain, Spain
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Bachelor's Degree Advertising and Public Relations Grade: Outstanding

Courses

Thesis [Grade: Outstanding] - Spearheaded a rebranding initiative for a local organization, delivering new visual identity, comprehensive guidelines, and launch assets.

Languages

Spanish

Galician

English

Certificates

Scrum & Agile Methodologies

Lidera Knowledge

Google UX Design

Coursera

AI for eCommerce & Digital Marketing

Elev8

Intensive Course in Artificial Intelligence

Elev8

Skills

Design Software

Figma, Adobe Illustrator, Photoshop, InDesign, Premiere Pro.

UX/UI Design

Wireframing, Prototyping, Accessibility Basics, CRO (Conversion Rate Optimization), Information Architecture, User-Centered Design.

AI & Automation Tools

Midjourney, ChatGPT, Runway, Stable Diffusion, Pika, Videoleap, ElevenLabs, Freepik.

Web & CMS

HTML/CSS (basic), WordPress Content Management, Digital Publishing.

Marketing & Branding

Social Media Campaigns, Paid Media Campaigns, Brand Manuals, Style Guides, Visual Communication, Content Strategy.

Project Management

Workflow Optimization, Team Efficiency, Cross-functional Collaboration, Client Management.